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How to Write an Effective YouTube Video Script That Engages Your Audience
How to Write an Effective YouTube Video Script
1. Start with a Strong Hook
Grab attention in the first 3 seconds with:
- A provocative question
- Shocking statistic
- Bold statement
"Did you know 60% of viewers drop off in 30 seconds? Stay to learn retention hacks!"
2. Define Your Core Objective
Choose one focus:
- Educate
- Entertain
- Convert
3. Script Structure Blueprint
Intro (15sec): Hook + value preview
Body (2-5min): 3-5 key points with transitions
CTA (20sec): Clear next steps for viewers
4. Conversational Tone Tips
- Use contractions (you'll vs you will)
- Address viewers as "you"
- Include rhetorical questions
5. Visual Direction Samples
Script notes for editors:
[CU of hands unboxing product]
"This innovative packaging protects your gear better than competitors."
6. SEO Optimization
Strategically place:
- Primary keyword in first 100 words
- Secondary keywords naturally in dialogue
- Hashtags in description
7. High-Impact CTAs
Soft CTA:
"Drop a comment with your favorite tip!"
Hard CTA:
"Smash subscribe for weekly video strategy breakdowns!"
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